![Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ... Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ...](https://c8.alamy.com/zoomsfr/6/a4f0e309152c434688e65b7abcd2879f/2d1eg10.jpg)
Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ...
![Barbie doll General Manager and Senior Vice President Richard Dickson is pictured during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009. Barbie is turning 50-years-old. More Barbie doll General Manager and Senior Vice President Richard Dickson is pictured during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009. Barbie is turning 50-years-old. More](https://c8.alamy.com/comp/2D1PFPW/barbie-doll-general-manager-and-senior-vice-president-richard-dickson-is-pictured-during-the-press-preview-of-the-60th-international-toy-fair-in-nuremberg-february-4-2009-barbie-is-turning-50-years-old-more-than-2700-exhibitors-from-over-60-countries-worldwide-will-present-their-new-toy-products-from-february-5-to-february-10-2009-reutersmichaela-rehle-germany-2D1PFPW.jpg)
Barbie doll General Manager and Senior Vice President Richard Dickson is pictured during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009. Barbie is turning 50-years-old. More
![Richard Dickson (COO of Mattel) Discusses American Girl, Barbie, Fisher-Price, Monster High & More! - YouTube Richard Dickson (COO of Mattel) Discusses American Girl, Barbie, Fisher-Price, Monster High & More! - YouTube](https://i.ytimg.com/vi/d2ORsKG2E2s/maxresdefault.jpg)
Richard Dickson (COO of Mattel) Discusses American Girl, Barbie, Fisher-Price, Monster High & More! - YouTube
![Barbie doll General Manager and Senior Vice President Richard Dickson is sitting between models presenting Barbie dolls during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009. Barbie doll General Manager and Senior Vice President Richard Dickson is sitting between models presenting Barbie dolls during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009.](https://c8.alamy.com/comp/2D17MFM/barbie-doll-general-manager-and-senior-vice-president-richard-dickson-is-sitting-between-models-presenting-barbie-dolls-during-the-press-preview-of-the-60th-international-toy-fair-in-nuremberg-february-4-2009-barbie-is-turning-50-years-old-more-than-2700-exhibitors-from-over-60-countries-worldwide-will-present-their-new-toy-products-from-february-5-to-february-10-2009-reutersmichaela-rehle-germany-2D17MFM.jpg)